CASBAA Spotlight: FOX International Channels

HONG KONG: Since FOX International Channels (FIC) launched the FOX Sports network in Asia in 2013, it has implemented a number of initiatives to upgrade its sports channels and offer fans the best possible viewing experience.

These efforts culminated in a massive rebrand in August this year, which saw the FOX Sports network in Asia relaunched as a trio of channels—FOX Sports, FOX Sports 2 and FOX Sports 3—each catering to different types of sports fans. Chinese entertainment continues to be a key component in FIC’s portfolio. Last year, SCM, FIC’s Chinese movie channel, launched the Go Local! initiative with Emperor Motion Pictures. The program is aimed at investing in Hong Kong films and productions as a way to nurture up-and-coming talent and the Hong Kong film industry as a whole.