CASBAA Spotlight: Deutsche Welle

MACAU: Deutsche Welle (DW) operates two channels in Asia: DW, the English-language flagship channel that is now being broadcast in HD, and the German-language channel DW (Deutsch).

Both DW and DW (Deutsch) are available in all Asian countries via satellite and through regional broadcasting partners. “We always work on building valuable partnerships with broadcasters in countries across Asia, and this enables our content to reach more viewers in more regions,” says Petra Schneider, DW’s director of sales and distribution.

The programming mix on the channels in Asia is primarily news and factual entertainment, focusing on politics, business, economics, science, sports and culture. “Delivering all of this in HD quality offers a better experience for DW viewers in every Asian market,” says Schneider. “DW provides a gateway to Europe for viewers in Asia.”