CASBAA Spotlight: Astro


MACAU: Astro is now serving 5 million customers, which is 69 percent of Malaysian households, with growth primarily driven by its subscription-free TV service Njoi.

According to Astro COO Henry Tan, viewership has increased with real-time second-screen engagement via Astro on the Go, mobile content apps and through integrating social media into its content delivery platforms. Astro recently launched the region’s first 24/7 eSports channel, eGG (Every Good Game), which has reached more than 5.3 million viewers since its launch in June.

“Astro’s original signature IPs are resonating among Malaysians by setting record-breaking viewership, reaffirming our belief that local content is the new premium,” says Tan. “Two of our shows, Maharaja Lawak Mega 2016 and Anugerah MeleTOP ERA, surpassed the 4-million-viewership mark.”