Brand New Media Ups Pair of Execs

SINGAPORE: Brand New Media (BNM) has promoted senior executives Joanne de Rozario and Nick Fawbert as the company continues to grow its business in Southeast Asia.

In her new role as managing director of BNM Singapore, de Rozario will oversee the management of the BNM business in Singapore as the company continues to expand across Asia. She will work alongside Damien Bray, the company’s global director, who commented: “We are extremely proud to be able to make an internal appointment for [the] role of managing director. Joanne has made a significant contribution to the growth of BNM Singapore over the past three years to become an industry leader in the content marketing space. She has managed the delivery of high volumes of high-quality content for the many blue-chip brands [that] partner with BNM for their video-content needs. She is a natural-born leader who will do a tremendous job in her new role as the Singapore MD. I’m excited about the opportunity her hands-on approach presents for our existing and new clientele, to ensure BNM continues to deliver the most cutting-edge content-marketing solutions in the region.”

“Brand New Media has come a long way since we began operations in Singapore in 2012,” said de Rozario. “We have evolved into an end-to-end content-marketing agency with complete production facilities, including two studios and experienced production, publishing, strategy, planning, marketing, social and digital tech teams. I am very proud and humbled to be at the helm of an outstanding group of people who make BNM what it is.”

Fawbert, meanwhile, has been named group head of knowledge within the BNM global team. As such, he will lead BNM’s new global content marketing education programs and initiatives, including partnerships with clients, agencies and the Singapore Media Development Authority.

Fawbert remarked: “Global investment in branded content exceeded U.S.$145 billion in 2014 and will exceed U.S.$300 billion by 2019. It’s transforming the marketing industry at a frightening speed and places demands on brands in terms of content ideation, aggregation, publication and distribution that often sit outside their current skills sets. Brands and agencies retain impressive and dynamic capability in-house: their employees are huge assets, with resources of product knowledge and consumer insight that are second to none. BNM can bring to the table an unrivaled expertise in business process, consumer discovery, commercial ideation, transmedia content sourcing, generation and distribution that enhances and develops those core skills to ensure the delivery of a world-class brand infrastructure.”

He added: “In addition, through our Creator Partnerships, we manage an ecosystem of creative, commercially-capable young entrepreneurs that is key to success. Dedicated, inspirational marketing content that focuses on consumer needs discounts the need for interruptive advertising and allows brands to own the customer relationship, own the data, and provide opportunities for commercial interactions. BNM’s global knowledge division will provide the cornerstone of this service.”

Bray said: “BNM has identified a considerable knowledge gap in the market, which is holding back the growth in brands using content marketing as an effective communications and commercial tool. As such to address this gap we have decided to invest heavily in the development of content marketing education programs that we will deliver in partnership with brands, agencies and the Singapore MDA. The programs will consist of educational workshops, training courses for accreditation, an e-learning platform, plus change-management programs for marketing teams. Nick will join the BNM global team to head up this new initiative across all markets BNM operates in. He is extremely well placed to develop and deliver this program given his industry experience and relationships. Nick is an inspiring educator with a passion and knowledge for content marketing, which is second to none. We look forward to BNM taking a leadership role in the growth of content marketing globally.”