BBC Worldwide Names GM for Greater China

LONDON: BBC Worldwide has appointed Kelvin Yau as the company's new general manager for Greater China, effective August 17.

In his new position, Yau will be responsible for BBC Worldwide's channel and content distribution, local production, affiliate distribution and brand development activities across Hong Kong, Taiwan and China. He will also handle the company's format and brand licensing in the Greater China region. He will work out of Beijing under David Weiland, the executive VP for BBC Worldwide Asia.

Previously, Yau was the managing director for China and Taiwan at The Economist Group. Before that, he worked for such companies as Euromoney Publications and IR-VONline.com.

Weiland commented: "We are very excited to have someone of Kelvin's caliber join BBC Worldwide. He brings with him an excellent track record in business development to the team. Kelvin's vast experience will also serve as a catalyst for BBC's continual growth in the highly dynamic Greater China market."

Yau added: "BBC Worldwide has accomplished tremendous success in building the reach and reputation of BBC overseas. As an avid admirer of the British creativity advocated by BBC, I am looking forward to joining BBC Worldwide and helping promote its quality content across Greater China."