BBC Earth Films Set for Museum Rollout in China


HONG KONG/SINGAPORE: BBC Worldwide has announced a series of agreements that will bring four BBC Earth Giant Screen docs to museums in mainland China and Hong Kong next year.

The agreements with Orient International Holding Shanghai Foreign Trade and Wuhan DDMC Culture will bring Tiny Giants, Wild Africa, Earthflight and Incredible Predators to more than 20 science and technology museums, beginning in January. They are each 40-minutes-long and will run for between six months to a year in Beijing, Shanghai, Guangzhou, Hangzhou, Shenyang and Hefei, as well as Hong Kong.

“BBC Earth exists to inspire people with the natural world; we constantly push boundaries to excite our audiences with amazing stories, characters and discoveries that we go to the ends of the earth to find,” said Kelvin Yau, general manager for Greater China at BBC Worldwide. “We are very pleased that visitors to science and technology museums all over China will have access to the four BBC Earth films that will allow viewers to envelope themselves in the larger-than-life, immersive experience of the 2D Dome and 3D giant screen formats.”