ATF Spotlight: SBS International

SINGAPORE: As the distribution arm of Australia’s multicultural broadcaster, SBS International represents a “rich and varied catalogue,” says sales manager Carolyn Johnston.

“SBS Television always looks to express a multiplicity of viewpoints that draws on the best of all cultures from around the world and SBS International’s catalogue is a strong reflection of this.”

For the ATF, the company is offering such programs as the second installment of Luke Nguyen’s Greater Mekong and the fourth installment of Food Safari. There’s also the hour-long Blood, Sweat & Sequins, which features the competition to be named Miss Pole Dance Australia 2012. “At ATF we are aiming to explore new opportunities with emerging digital and SVOD platforms as well as meet with clients from both the free-to-air broadcasters and multi-territory pay-TV platforms,” says Johnston. “Our goal is to expand our brand further into this region and forge new relationships with as many potential partners and buyers as possible.”

Johnston adds, “SBS International has a great range of diverse, distinctive programming that is sure to appeal to a broad range of Asian audiences.”