Astro Unveils New Video Streaming Platform

Astro in Malaysia has launched a new video streaming service to deliver free on-demand entertainment, including box sets, live sports and news.

NJOI Now delivers shows from Astro Prima, Astro Maya HD, Astro Oasis, Astro AEC, Astro Vaanavil; live local sports from Astro Arena; news from Astro Awani and more, on mobile devices and online. The library encompasses more than 2,200 movie and drama box set titles, streamed or downloaded. It is an extension of the NJOI free satellite service launched in 2012 by Astro and the Malaysian government. For those who want a wider selection of content, NJOI Now offers prepaid options to access additional channels and titles, including Astro WARNA, Astro RIA, Astro Wah Lai Toi, Hua Hee Dai, the latest movies on Astro First and Astro Best.

The Prime Minister of Malaysia, Dato’ Seri Mohd Najib Tun Haji Abdul Razak, commented, “It is no surprise youth are the largest group that utilize digital platforms. They are always looking out for the latest information at an affordable cost. And it is them whom we encourage to be entrepreneurs, to take advantage of the digital economy that is being promoted by the government, such as the launch of the Digital Free Trade Zone recently.”

Dato’ Rohana Rozhan, group CEO of Astro, noted, “Since its 2011 launch, NJOI has had an unprecedented take-up rate with the privilege of serving 1.8 million households today, and a near future potential reach of 12 million viewers. This is as we execute on our commitment to enable the increasingly digital, connected and on-demand lifestyle of our customers. With the launch of NJOI Now, all Malaysians can ‘NJOI’ online and offline access to content on all screens, at home and on individual mobiles. This free service includes access to over 2,200 titles of movie and drama box sets, even tutorials which may be downloaded and stored on the devices and watched at convenience, in addition to live sports and news, e-commerce via Go Shop as well as the viewer’s favorite channels. Our NJOI Now promise is to strive to always better serve our customers by providing control, choice content and connectivity.”