Astro Teams with Huomao for Live Streaming Platform

Astro has aligned with China’s Huomao to launch Tamago, a new live streaming platform targeted at millennials.

Tamago focuses on localized user-generated content in Southeast Asia, namely Malaysia, Indonesia, the Philippines and Vietnam. Since its soft launch two months ago, Tamago has garnered more than 150,000 users from across Southeast Asia.

Henry Tan, the chief content and consumer officer for the Astro Group, commented: “We believe there is a strong interest in the live streaming space in Southeast Asia, especially amongst millennials. In partnership with Huomao, our technology partner who has been successful with streaming live UGC content in China, we are pleased to launch Tamago with interactive live chats and streaming experience. Live streaming is an amazing way for people to connect and interact in real time and Tamago is well served by content creators, entertainers, musicians, gamers, social influencers and Astro celebrities.”

Naomi Wu, the COO of Huomao, added: “Astro is a clear leader in the content business in Southeast Asia. With Astro’s strength in content and Huomao’s technology, Tamago is well-positioned to drive a new form of entertainment in the region that is made possible with real-time online video streaming. This also presents new creative possibilities for sponsored content and native advertising as we have seen in China, which is of great interest to advertisers seeking branded content. We are glad to have an opportunity to be a part of Tamago and to lend support in the areas of technology and operations.”

YuBin Ng, the head of Tamago, commented: “We are excited to live stream the Hatsune Miku Expo 2017 on Tamago, thanks to our partners Crypton Future Media, INC and Digi. As there are millions of Hatsune Miku fans across the globe, those unable to attend the concert will get to experience this concert via Tamago. The concert live stream will be available to everyone. Just download the Tamago app and tune in on December 16 to enjoy.”