Astro Pacts with iQiyi

A deal between Astro and iQiyi will bring a range of original content from the leading Chinese online platform to the Malaysian company’s TV, on-demand and OTT services.

The exclusive agreement includes the first-ever iQiyi-branded channel outside of China delivering the platform’s original content, including drama series, variety shows and movies. The slate includes The Rap of China 2019 and Sword Dynasty.

Yang Xianghua, iQiyi’s president of membership and overseas business group, noted, “We are delighted that Malaysians love iQiyi’s content. We hope that our partnership with Astro will excite and benefit our fans as we bring more original iQiyi content.”

Henry Tan, CEO of Astro, added, “We are excited about the incredible opportunity that iQiyi presents in technology leadership and content innovation. This partnership enables us both to leverage the strength of our brands and skillsets to extend our reach in the content world which is increasingly personal and digital.”