AsiaSat Integrates Commercial, Marketing & Business Development Teams


Asia Satellite Telecommunications Company (AsiaSat) is integrating its commercial, marketing and business development teams under the leadership of Ina Lui, who has been promoted to a new role.

In her expanded role as senior VP of commercial, business development and strategy, Lui will assume additional responsibilities in commercial and marketing. Lui’s promotion is effective as of today, following Barrie Woolston’s decision to resign as chief commercial officer. Lui has more than 25 years of experience in the satellite, telecommunications and technology sectors, covering areas such as commercial, marketing, product and business development.

Dr. Roger Tong, the CEO of AsiaSat, said, “I am pleased to announce this new transformation for the company. By elevating and uniting our commercial, marketing and business development teams under one leadership, we are better positioned to harness the strength and synergies of a combined team to synchronize our transformation with our customers and accelerate growth at AsiaSat.”

Lui added, “I’m grateful for this opportunity to lead a strong and combined team, continuing to work closely with other departments at AsiaSat to bring together better synergies with our customers and partners in order to deliver even better service quality and more innovative solutions to meet the ever-changing market and consumer needs.”