APOS Spotlight: Astro

Astro has carved out differentiated content verticals, including Nusantara, Horror and eSports.

“We aspire to champion premium IP with regional appeal, and we are currently working with like-minded partners on several co-production collaborations to target ASEAN audiences and millennials,” says Agnes Rozario, VP of content management at Astro.

The Nusantara vertical includes the miniseries DOSA, an action drama that features both Malaysian and Indonesian cast and crew members, while the Horror vertical is home to the 3 A.M. Bangkok Ghost Stories franchise. In the way of eSports, Astro offers eGG Network, a channel that takes a 360-degree approach to maximizing fan engagement. In December, Astro and Huomao, China’s leading eSports live-streaming platform, launched Tamago, a new live-streaming platform targeted at millennials.

“Astro is embracing change brought about by digital, online and mobile while staying true to our core as a consumer-focused company,” Rozario adds.