APOS Spotlight: Astro

BALI: On the heels of the strong reception to the Astro B.yond service, with 1.7 million customers subscribing to HD channels and 600,000 taking the PVR box, Astro is drumming up interest in its OTT platform, Astro On the Go.

Astro is continuing to innovate the ways in which its 3.2 million customers can interact with its content. “We do over 10,000 hours of production every year,” says CEO Rohana Rozhan. “That bodes well for us because we can initially underpin our OTT product with our own content IP.” Investing in original content remains a key strategy for Astro, Rozhan notes, with the platform operating 68 branded channels for which it is producing a range of local programming. “Four out of every five hours of viewing for our customers at home is on our linear channels,” Rozhan says.