Nippon TV Names President & CEO, Forms New Content Strategy Division

Akira Ishizawa has been promoted from senior executive operating officer to president and CEO of Nippon TV, which has established a new content strategy division.

Ishizawa replaces Yoshikuni Sugiyama, who will be taking the new position of chairman of Nippon TV.

Mikiko Nishiyama, currently managing director of international business development, has been promoted to executive VP of international business development and will oversee the international sector of the newly established content strategy division. The new division aims to accelerate large-scale co-development and co-production projects with streamers, broadcasters and producers around the world. The goal is to build new strategic creative collaborations with international partners to create original content for viewers worldwide.

“At Nippon TV, we aim to become a company that is at the forefront of inspiration and reliability with an expansion strategy centered on strong content and formats, taking on challenges in new business areas,” commented Ishizawa. “As the newly appointed president, it is my goal to strengthen the overall vision of the company to produce and deliver content for global viewers. With this goal in mind, we have established a new content strategy division within the company that specializes in co-creating content with global partners. We look forward to bringing the extremely unique ideas that this new division will create.”

Nippon TV Holdings, Nippon TV’s parent company where Ishizawa will also be president and CEO, will maintain the investment budget of ¥100 billion ($731 million) to strengthen and expand its media content business as well as businesses that contribute to society, to enter new areas with the aim of achieving sustained growth in corporate value.