STARZPLAY Inks Star TV Deal

STARZPLAY has signed a deal with Star TV network to feature six entertainment channels.

Making its foray into the South Asian entertainment segment, STARZPLAY plans to further expand in this space. The SVOD service has introduced an all-new dedicated South Asian entertainment package that features Star Plus ME, Star Gold International, Jalsha Movies, Asianet Movies, Star Vijay International and Asianet ME channels.

The offering features Bollywood movies and Star TV series plus cricket. Three cricket channels CricLife Max, CricLife and CricLife 2 that STARZPLAY already has access to through a separate deal with Etisalat will also be part of this package.

Maaz Sheikh, CEO of STARZPLAY, said, “Over the years, we have built strategic partnerships to offer rich and relevant content to our diverse audience. Our latest association with Star TV network is an expansion of our content offering as we enter the Asian entertainment space, which is hugely popular and loved in this region. This new deal is dedicated to our South Asian subscribers who can enjoy the very best of TV entertainment with our new package. Star TV is a much-loved TV network in the region, and we are proud to associate with them to further expand their reach across the MENA region.”

Sudhir Nagpal, senior VP and head of international business for Star India, said: “We are delighted to associate with STARZPLAY to offer world-class entertainment to South Asian audiences in the region. MENA region has a large number of South Asian expatriates, and we are excited to bring our compelling and multilingual portfolio through the region’s leading streaming service, STARZPLAY. We constantly explore opportunities to reach our audiences through new avenues, and this association with STARZPLAY is a step further to reach out to viewers across the Middle Eastern region.”