MIPCOM Spotlight: Media Development Authority of Singapore

CANNES: The Singaporean delegation at MIPCOM, under the Media Development Authority (MDA) umbrella, will be showcasing more than 400 hours of factual, drama and animation content at the market, reports Yeo Chun Cheng, the chief information officer and director of broadcast, animation, film and music.

The 21 companies on site—a 23-percent increase on MIPCOM 2011—will be touting more than 50 titles. Among them is the reality series Angel’s Gate, a transmedia production that gives entrepreneurs the chance to pitch their ideas to leading angel investors. The CG-animated Wendy focuses on a teenage equestrienne. The documentary The End/Beginning, produced for Channel NewsAsia, chronicles the harrowing escapes of two individuals, one from the Khmer Rouge, the other from the clutches of the Nepalese sex-trafficking trade.

“MDA is participating in MIPCOM 2012 to actively promote Singapore media content,” Yeo says, and to “seek out collaboration opportunities in content development and production, as well as sales and acquisition.”