CASBAA Hires Head of Ad Development

HONG KONG: Jenny Setnicker has been tapped by CASBAA to serve as head of advertising development, responsible for marketing the benefits of multichannel advertising.

Setnicker is based in Singapore. She will work to promote the value proposition for pay TV to media agencies, clients and network owners. She will also promote the best interests of the CASBAA advertising members, including A+E Networks, BBC Worldwide, Discovery Networks Asia-Pacific, FOX One Stop Media, NBCUniversal, Sony Pictures Television, TrueVisions and Turner Broadcasting System Asia Pacific. Setnicker comes to the role after having spent eight years at CNBC Asia in advertising sales and client content solutions. She also previously worked with the Omnicom Group in New York and STAR TV in Hong Kong.

“With her extensive knowledge and experience in this industry, the appointment of Jenny is another significant step in CASBAA’s efforts to increase awareness of the power of advertising on multichannel TV,” said Simon Twiston Davies, the CEO of CASBAA.