Tubi Library Headed for Hisense’s Vidaa Platform

The AVOD platform Tubi has inked a global deal with the television manufacturer Hisense to offer its library of over 20,000 movies and TV shows on the company’s new Vidaa platform.

Beginning spring 2020, Tubi customers in the U.S., Canada and Australia, as well as the U.K.—where Tubi will launch later this year—will be able to enjoy Tubi’s large library of content on the new platform. The new Hisense TVs powered by Vidaa will have Tubi preloaded and prominently placed on their home screens.

“We’re excited to expand Tubi’s device footprint to include Hisense televisions with the new Vidaa platform, continuing our mission to make entertainment more accessible to everyone,” said Michael Ahiakpor, chief product officer at Tubi. “Hisense has been a global leader in consumer electronics and is a perfect partner as we ramp up our international expansion in 2020.”