Tag: Zenith

Online video viewing is expected to see a 20-percent increase this year, according to Zenith’s Online Video Forecasts 2017, with mobile devices driving the growth.

Internet technology may have significantly impacted media consumption trends over the last decade, but the pace of change is slowing, Zenith says.

Google and Facebook together accounted for 20 percent of global advertising expenditure across all media in 2016, according to the new edition of Zenith’s Top Thirty Global Media Owners, which ranks the companies at number one and two, respectively.

Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report out today.

Zenith predicts that global ad expenditure will grow 4.4 percent in both 2016 and 2017, reaching $566 billion by the end of next year.

Global advertising expenditure is expected to grow 4.4 percent this year to reach $539 billion, ahead of the 4.1 percent previously forecast, according to Zenith’s new Advertising Expenditure Forecast. This upgrade is mainly due to stronger‐than‐expected growth in the U.S. Zenith expects U.S. network TV to return to growth this year (at 1 percent) after shrinking 5 percent last year, thanks to new spending by pharmaceutical and consumer packaged goods companies and a strong upfront.

According to Zenith’s Online Video Forecasts 2016 report, mobile devices will overtake "fixed devices" this year to become the main platform for viewing online video. The firm is forecasting that consumers will spend an average of 19.7 minutes a day viewing online videos on their mobile devices (smartphones and tablets), compared to 16 minutes on fixed devices (both desktop computers and smart TV sets).

The economic problems plaguing a number of Latin American markets have led Zenith to lower its forecast for global ad expenditure, which it now projects will rise by 4.1 percent this year as compared with the 4.6 percent gain predicted in March. Zenith said the downward revision was a result of recession and currency devaluation in LatAm territories, including Argentina, Brazil, Ecuador and Venezuela, which account for more than half of the region's ad spend.

Zenith’s Media Consumption Forecasts report finds that mobile internet consumption is now growing at the expense of all other media, including TV, which still dominates despite recent declines. The amount of time people around the world devote to using mobile internet is forecast to increase by 27.7 percent this year, driving a 1.4-percent increase in overall media consumption.

LONDON: Alphabet (Google’s holding company) has increased its lead as the world’s largest media owner in the new ranking published by Zenith, with media revenues 166-percent above its nearest rival’s, Walt Disney.