Tag: The Gauge

The August edition of Nielsen's The Gauge reports that traditional television saw a rebound in the U.S. last month, with broadcast and cable together taking a 50.6 percent share of TV usage.

Streaming hit another new high in the U.S. this July, reaching 38.7 percent of TV usage, according to Nielsen's The Gauge, while linear dropped below 50 percent for the first time.

Streaming accounted for 37.7 percent of all TV usage in the U.S. in June, a record high according to Nielsen.