The Walt Disney Company accounted for 11.5 percent of all TV viewing in the U.S. last month, ahead of YouTube.
Tag: The Gauge
Nielsen: U.S. Streaming Climbs to Six-Month High
March 21, 2024
A downward trend in TV consumption last month was countered by a record-setting Super Bowl Sunday.
U.S. TV Viewing Hits Four-Year High
February 22, 2024
TV viewing in the U.S. reached a four-year high in January, including the most-streamed day ever.
Nielsen: December U.S. TV Usage Climbs
January 18, 2024
Television viewing levels in December in the U.S. surpassed November levels by nearly 2 percent.
Traditional TV Usage Rises in the U.S.
September 22, 2023
The August edition of Nielsen's The Gauge reports that traditional television saw a rebound in the U.S. last month, with broadcast and cable together taking a 50.6 percent share of TV usage.
Linear Drops to Below 50 Percent of U.S. Viewing
August 15, 2023
Streaming hit another new high in the U.S. this July, reaching 38.7 percent of TV usage, according to Nielsen's The Gauge, while linear dropped below 50 percent for the first time.
Streaming Hits New High in June
July 19, 2023
Streaming accounted for 37.7 percent of all TV usage in the U.S. in June, a record high according to Nielsen.