Tag: The Gauge

According to Nielsen’s latest The Gauge report, TV viewing rose to a 12-month high in January, with overall viewing up 3.7 percent over December, fueled by a 9 percent monthly increase in cable viewership.

Streaming captured 47.5 percent of television viewing in December, achieving the largest share ever reported in Nielsen’s The Gauge.

According to Nielsen’s The Gauge, November 2025 delivered a 5.5 percent monthly increase in total TV and streaming usage.

Nielsen’s latest edition of The Gauge reports a 20 percent rise in broadcast viewership in the U.S. in September, marking the largest monthly increase in the history of the report.

In August, broadcast and cable in the U.S. delivered their first gains since April, rising to shares of 19.1 percent and 22.5 percent, respectively, according to Nielsen's latest edition of The Gauge.

Streaming's share of U.S. viewing time hit 47.3 percent in July, with Netflix, YouTube and The Roku Channel hitting platform highs.

Ad-supported content landed a 73.6 percent share of all TV viewing in the U.S. in Q2, according to Nielsen.

Streaming represented a 46 percent share of TV usage in June, up by more than 5 percent on the previous month.

For the first time, streaming usage in the U.S. has eclipsed the combined share of broadcast and cable, according to Nielsen's The Gauge for May.

Time spent streaming hit a share of 44.3 percent of all TV viewing in the U.S. in April.