Tag: The Gauge

A downward trend in TV consumption last month was countered by a record-setting Super Bowl Sunday.

TV viewing in the U.S. reached a four-year high in January, including the most-streamed day ever.

Television viewing levels in December in the U.S. surpassed November levels by nearly 2 percent.

The August edition of Nielsen's The Gauge reports that traditional television saw a rebound in the U.S. last month, with broadcast and cable together taking a 50.6 percent share of TV usage.

Streaming hit another new high in the U.S. this July, reaching 38.7 percent of TV usage, according to Nielsen's The Gauge, while linear dropped below 50 percent for the first time.

Streaming accounted for 37.7 percent of all TV usage in the U.S. in June, a record high according to Nielsen.