Tag: SVOD

Strategy Analytics has revised its global SVOD projections as stay-home measures related to the COVID-19 pandemic drive an increase in subscriber take-up.

There will be about 147 million SVOD subscribers in North America by the end of this year, according to GlobalData, which projects that number will rise by a compound annual growth rate of 9 percent through 2023.

Subscriber abandonment is outpacing adoption rates at Amazon Prime and HBO Now, among other platforms in the U.S. and the U.K., Juniper Research says in a new whitepaper, while Netflix continues to outperform its rivals.

New data from Digital TV Research projects that global subscriptions to pay-TV and SVOD platforms will reach 1.9 billion by 2023, up from 1.4 billion at the end of last year, with the fastest growth coming from on-demand services.

In major markets such as the U.S., U.K. and Germany, homes with multiple SVOD services are on the rise, Ampere Analysis reports.

As of this year, there will be more SVOD subscribers in the Asia Pacific than in North America, according to Digital TV Research.

LONDON: According to Digital TV Research, North America will have 138 million SVOD subscribers by 2021, surpassing the 117 million TV households estimated for the same period.