Subscriber abandonment is outpacing adoption rates at Amazon Prime and HBO Now, among other platforms in the U.S. and the U.K., Juniper Research says in a new whitepaper, while Netflix continues to outperform its rivals.
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New data from Digital TV Research projects that global subscriptions to pay-TV and SVOD platforms will reach 1.9 billion by 2023, up from 1.4 billion at the end of last year, with the fastest growth coming from on-demand services.
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In major markets such as the U.S., U.K. and Germany, homes with multiple SVOD services are on the rise, Ampere Analysis reports.
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As of this year, there will be more SVOD subscribers in the Asia Pacific than in North America, according to Digital TV Research.
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LONDON: According to Digital TV Research, North America will have 138 million SVOD subscribers by 2021, surpassing the 117 million TV households estimated for the same period.
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