The premium VOD sector in South Korea showed robust growth in Q3, per new Media Partners Asia (MPA) data, with the addition of 716,000 net new SVOD subs to reach a total of 19 million.
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Among streaming services, Netflix and Prime Video have the longest subscriber lifetimes, with an average duration of more than four years each, according to new Parks Associates data.
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Kantar's Q3 Entertainment on Demand (EoD) data covering the U.S., U.K., Australia, Germany, Spain and France reveals strong subs growth for Disney+, Paramount+, Apple TV+ and Netflix, which has maintained its dominance despite increased competition.
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The big six global SVOD platforms will invest $42 billion in original and acquired content this year, a 7 percent gain—as compared with the 24 percent growth recorded last year—according to a new Ampere Analysis study.
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Netflix, Disney+, HBO and Paramount+ will generate hybrid AVOD and SVOD revenues of $20 billion by 2029, up from $6 billion in 2023, per new figures from Digital TV Research.
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Live TV is still the most common starting point for viewers, according to a new study from Hub Entertainment Research, but its lead ahead of SVOD is shrinking.
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The number of homes in Western Europe taking at least one SVOD subscription is expected to eclipse North America in 2024, Ampere Analysis reveals in a new report.
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Global OTT revenues are projected to rise from $162 billion this year to $215 billion in 2029, a gain of $53 billion, according to new data from Digital TV Research.
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By 2029, there will be some 68 million SVOD subscribers across Eastern Europe, with more than half of those in Russia, according to Digital TV Research.
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Growth in the U.S. OTT sector has slowed dramatically, Digital TV Research notes, particularly in the SVOD space, which is set to add just $2 billion from this year to reach TV episode and movie revenues of $55 billion in 2029.
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