Tag: Strategy Analytics

In the third quarter of this year, the number of global SVOD subscribers rose by 217.6 million, according to Strategy Analytics, the highest increase ever, topping the previous record of 211.7 million in Q4 2018.

SVOD platforms will have to work hard to retain the subs they gained amid the COVID-19 pandemic, according to a range of new studies.

Strategy Analytics has revised its global SVOD projections as stay-home measures related to the COVID-19 pandemic drive an increase in subscriber take-up.

Despite shifting consumption habits, TV will still take 80 percent of global video ad spend in 2023, according to Strategy Analytics.

Strategy Analytics is forecasting that global consumer and advertising spend on TV and video will increase from $490 billion in 2017 to $559 billion in 2022, driven by OTT.

BOSTON: Strategy Analytics is forecasting that the Asia-Pacific region will overtake North America this year to become the world's biggest market for digital advertising spend.

A new Strategy Analytics report finds that prices for pay TV are holding steady in most countries, though the introduction of "skinny bundles" is driving the minimum cost down in places such as Canada and Denmark.

According to the latest research from Strategy Analytics, worldwide revenue from mobile video will reach $25 billion by 2021. The growth in mobile video revenue will be driven by advertisers seeking to reach an increasing audience of users that are consuming video on their smartphones and tablets.