Tag Archives: Horowitz Research

According to a new report from Horowitz Research, adult TV viewers spend 57 percent of their viewing time streaming, compared to just 39 percent on traditional TV.

Millennials stream more than half of their TV content and are more likely to choose Netflix over live viewing, according to a new report from Horowitz Research. The study, titled State of Cable & Digital Media 2016, found that 18- to 34-year-old TV viewers report spending 54 percent of their viewing time streaming and just 25 percent watching content live.

A new survey from Horowitz Research finds that streaming services have been catalysts for increased television viewing and may even drive viewership back to live TV.