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Horowitz: Streaming Is the Norm for Millennials

Millennials stream more than half of their TV content and are more likely to choose Netflix over live viewing, according to a new report from Horowitz Research. The study, titled State of Cable & Digital Media 2016, found that 18- to 34-year-old TV viewers report spending 54 percent of their viewing time streaming and just 25 percent watching content live.



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About Joel Marino

Joel Marino is associate editor for World Screen and TV Latina. He can be reached at [email protected]

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