Tag Archives: Conviva

A new report from Conviva has found that word of mouth is the most frequent way consumers discover new content, ahead of advertising, social media and platform recommendations.

Streaming time across the globe was up 13 percent in the second quarter of this year compared to the same period in 2020, according to new data from Conviva.

Streaming viewing time globally rose by 36 percent in the first quarter of this year, Conviva says in its latest State of Streaming report, with significant gains in South America, Africa and Europe.

While time spent streaming content continues to rise across the globe, year-on-year growth slowed in May and June following the peaks recorded in April at the height of the COVID-19 shutdown, according to Conviva.

World Screen recaps a range of studies about how COVID-19 is accelerating changes in media consumption.

Streaming globally was up by more than 20 percent in March amid stay-at-home measures, according to Conviva.

Streaming viewing was up 58 percent worldwide in Q4 2019 as compared with the year-ago period, according to Conviva, which says 2020 is “the year of streaming media.”

Conviva, a measurement platform, says that overall streaming hours rose by 89 percent across its customer base in 2018, with a 165-percent boost in Q4 alone, driven in part by viewers watching live content.