Tag: Connected TV

To explore successful YouTube channels and CTV apps, the Connected TV Festival today featured the insights from VA Media’s Mark Ashbridge, pocket.watch’s Brian C. Janes and Future Today’s Soma Sengupta.

Maria Rua Aguete, leader of the media and entertainment team at research firm Omdia, delivered a data-packed presentation on CTV advertising projections and the shoppable TV opportunity as the Connected TV Festival continued today.

Henrik Pabst, the head of content at ProSiebenSat.1 Media, told CTV Festival viewers about how the German media group is evolving its strategies for reaching audiences and advertisers in a keynote Q&A with World Screen’s Mansha Daswani today.

Samsung Ads’ Bérangère Degni-Rezé joined the CTV Festival today to discuss how the company is scaling its relationship with advertising partners as Samsung TV Plus builds its usage base across Europe.

Future Today has rolled out a new solution to drive connected TV advertising, delivering 1.5 billion addressable impressions within the company's brand-safe inventory of content offerings across channels such as Fawesome, Filmrise and HappyKids.

Four companies dominate the TV OS market in the U.S.

Growth in online consumer spending is expected to outpace that of the media and entertainment sector.

Global advertising revenues are projected to reach $1.07 trillion this year.

The AVOD and FAST streaming service rlaxx TV and the CTV solutions provider Foxxum have been acquired by ZEASN.