Tag Archives: Australia

Between January and August of this year, Australians streamed 24 billion minutes of premium online video, 35 percent of all online content consumption, according to Media Partners Asia (MPA).

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Netflix had a dominant 33 percent share of Australian SVOD subscribers as of September 2021, and a 38 percent share of SVOD streaming minutes in the first nine months of this year, according to new Media Partners Asia (MPA) data.

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New research from Media Partners Asia (MPA) indicates that online video advertising and subscription revenues in Australia will rise from $2.9 billion this year to $5.3 billion in 2025, a 13 percent compound annual growth rate (CAGR).

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More than half of Australians over the age of 15 pay for at least one SVOD service, according to AMPD Research, a subsidiary of Media Partners Asia, with Netflix alone having 5.3 million customers.

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The subscription television market—including SVOD—is the fastest-growing segment in Australia's entertainment and media sector, PwC reports.

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Australians last week watched a record 175 million minutes of broadcast-TV content on mobiles, laptops, tablets and other connected devices, with home-grown dramas proving a particularly popular genre, according to official OzTAM Video Player Measurement (VPM) figures.

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