SYFY Reboot Rolling Out Globally

NBCUniversal International Networks (NBCUIN) has revealed that the new brand identity for SYFY will launch around the world.

Following the reboot of SYFY in the U.S. on June 19, NBCUIN will roll out the new brand identity for the channel internationally from August 29, celebrating SYFY’s renewed commitment to the sci-fi genre and fandom at large. The reboot includes an all-new look and feel across all linear, digital and social platforms including a new logo and typeface.

Beginning today with SYFY France, the newly rebooted channel includes the exclusive return of Killjoys: Season Three and 12 Monkeys: Season Three (September 19) and the launch of the new show Midnight Texas. The new look and feel will then roll out around the globe with Portugal on August 30; in Germany, Spain, Australia, the U.K. and the Middle East in September; and Poland, the Balkans, Latin America and Brazil in the coming months.

“SYFY puts fans at the center of everything we do,” commented Lee Raftery, the chief marketing and content officer and managing director for the U.K. and emerging markets at NBCU International. “The new brand identity celebrates our commitment to the sci-fi genre and fandom at large—both on-air and across digital. Together with SYFY in the U.S., NBCUniversal’s dedicated science-fiction brand is creating a universe for sci-fi fans across the world to call home.”