Syfy Augmenting Content with VR Apps & 3D Printing


NEW YORK: Syfy has launched an innovation hub tasked with creating multiplatform content mixing emerging technology such as 3D printing and virtual reality with the network’s original programming.

Called Syfy Labs, the unit will partner with 3D-printing company MakerBot to offer printable files of exclusive 3D models via the online community Thingiverse. The models will include a variety of items related to Syfy’s programming, including The Knight and The Canterbury, ships from the channel’s new series The Expanse.

Additionally, Syfy Labs will release a VR app based on The Expanse for Samsung Gear VR. Users who own a Gear VR and an accompanying Samsung smartphone will be able to explore a spacecraft and settings from the series in 3D virtual reality. The app has already rolled out for iOS and Android Google Cardboard.

Syfy Labs will also build upon its current collaboration with Philips Hue, which uses Syfy Sync to enable consumers to use their home’s lighting to create an immersive experience with custom-built lighting tracks. The Philips Hue/Syfy Sync lighting tracks will launch for the entire first season of The Expanse, as well as the second season of 12 Monkeys and the summer release of Sharknado 4.

“Syfy has a long history of using technology in innovative and unexpected ways to enhance our television programming,” said Matthew Chiavelli, the senior VP of Syfy Digital. “The launch of Syfy Labs formalizes our commitment to giving our viewers new ways to experience our rich content in a variety of exciting ways, on many different platforms.”