Super Soccer Star Set for Malaysian Treatment

LONDON, September 29:
Galleon Holdings has entered a co-production deal with Nafalia Corporation to
launch a Malaysian version of the reality talent show Super Soccer Star in prime time on Radio Television Malaysia (RTM).

Galleon, Nafalia and RTM
will work together to produce 13 episodes to launch in prime time in January
2009. Chelsea Football Club is the global sports partner for the series, with
The Malaysia Football Association co-sponsoring. Online recruitment and TV
promotion will begin in October.

Galleon and Chelsea F.C.
have also agreed to license the format to Indonesian branding outfit AXP, the
branded-entertainment arm of PT Activate Media Nusantara, for Indonesia,
subject to Activate securing additional sponsors for the show.

The interactive,
family-oriented talent show looks for the next teen star soccer athlete, with
the winner receiving the opportunity to train at Chelsea’s Football Academy.
The format was one of the top five overall programs during its first run on
Guangdong TV Sports Channel in China. Its U.S. rights have been licensed to
Dragonfruit Studios.

“We are gaining momentum
with Super Soccer Star in our
target markets and are very excited to be working with Chelsea, Nafalia and RTM
to roll out the show in Malaysia, with the prospect of Indonesia following in
early 2009,” said Stephen Green, the CEO of Galleon Holdings. “The first series
of the show has been a great success in Guangdong and we are in advanced
negotiations about a second series to air in 2009. Together with Chelsea F.C.,
we are confident we can build on the initial success of Super Soccer Star
to create a global
entertainment brand.”

—By Kristin
Brzoznowski