Studio71 Ties Up with Just For Laughs Group

LOS ANGELES: Studio71, the multichannel network of the ProSiebenSat.1 Group, has entered into a global partnership with comedy producer Just For Laughs Group to help expand its online presence.

Under the agreement, Studio71 and Just For Laughs Group will develop new digital content initiatives under the Just For Laughs brand, including co-producing content from its Montreal Just For Laughs Festival in July, as well as focusing on content optimization and inking advertising brand deals.

“We are excited about partnering up with Studio71 as they have a real passion for comedy and a creative mindset to help us further expand our digital footprint,” said Eric Y. Lapointe, the senior director of international sales and digital development at Just For Laughs. “With Studio71’s offices in Europe and North America, we are confident that this new partnership will help us optimize our YouTube channels, obtain new branded integration opportunities and continue to significantly grow our digital business.”

Just For Laughs Group is a leading producer of stand-up comedy and variety programming, notably the television franchise Just For Laughs Gags, which has been broadcast in more than 135 territories around the globe and on 95 airlines. The company’s productions have been featured on HBO, FOX, ABC, MTV, TBS, CBC, IFC, W, The CW, RTL, TF1, Comedy Central, Showtime, Hulu, SeeSo, SiriusXM, BBC1, BBC Radio Two, BBC America, TEN Australia, HBO Canada and The Comedy Network.

“From comedy festivals to television and online, Just For Laughs is easily one of the most recognizable and leading producers of comedy worldwide,” added Dan Weinstein, the president of Studio71. “They continually develop content that pushes the envelope and have done so while building a successful brand and dedicated global fan base, and we think their joining a global brand like Studio71 will bring real value.”