SOMOS Group Creates SOMOS FAST

SOMOS Group has introduced SOMOS FAST, a company dedicated to the production and distribution of FAST channels, including VOD content.

SOMOS FAST has entered the market with its channels Cine en Español and Cine de Horror and plans to expand its channel portfolio in the future with two additional channels, set to be revealed soon.

Cine en Español and Cine de Horror are accessible to North, Central and South American audiences.

Luis Guillermo Villanueva, VP and COO, said: “With SOMOS FAST and its channels, Cine en Español and Cine de Horror, the group manifests its mission to stay at the forefront and update in an industry that adapts to the opportunities offered by digital distribution. SOMOS FAST is also a sample of the operational synergies of the companies. These channels will represent an important source of revenue for the group and its partners in this venture.

“At SOMOS FAST, we have a human technical team with the creativity and experience to produce signals that give a personality and brand identity, differentiation in quality that, together with the content, will be the key for this very interesting market in the new digital distribution. We have the experience in digital marketing to achieve penetration and positioning for the benefit of advertisers and the general public. Cine en Español and Cine de Horror have an advertising inventory and a programming structure that facilitates their monetization, while maintaining the attractiveness for the audiences.”