Report Forecasts AVOD Revenues of $56 Billion in 2024

Digital TV Research projects that global AVOD revenues will double between 2018 and 2024 to reach $56 billion, led by the Asia Pacific and North America.

While AsiaPac will dominate with AVOD revenues of $25.1 billion, up from $10.7 billion in 2018, its share of the global AVOD pie will fall from 49 percent to 45 percent. North America will surge from $6 billion to $20.3 billion. Western Europe is expected to generate AVOD revenues of $8.3 billion, followed by Latin America with $1.2 billion. Eastern European AVOD revenues in 2024 are predicted to reach $972 million, with $317 million from MENA and $104 million from Sub-Saharan Africa.

“China is the largest AVOD country—commanding 36 percent of the 2018 global total, with $7.78 billion,” said Simon Murray, principal analyst at Digital TV Research. “Similar to much of Asia, most OTT viewing in China is on mobile phones to AVOD-supported platforms. China will still generate 29 percent of the global total by 2024 with $16.60 billion. However, the U.S. will become the AVOD leader by 2023. Several large platform launches are expected in the near future in the U.S. The U.S. will more than triple its AVOD total between 2018 and 2024 to $19.23 billion—or 34 percent of the global total.”