Planeta Junior Presents Pucca at BLE & MIPCOM

Planeta Junior is highlighting Pucca, produced by Vooz and CJ ENM, at this year’s Brand Licensing Europe (BLE) and MIPCOM.

Planeta Junior is the brand licensing agent and TV series distributor for Pucca in Europe, the Middle East and North Africa. The company is doing a digital campaign to reach new targets for the iconic lifestyle property. There are two seasons available of the animated show, with a third launching in 2019.

Ignacio Segura, the managing director at Planeta Junior, remarked: “We are really thrilled and proud to work with CJ ENM and Vooz to bring this iconic lifestyle property back to younger generations. We are sure that millennials and young adults are going to fall in love with Pucca, as her values of love and women empowerment resonates now more than ever. The Pucca message will be delivered in the new digital language with tons of gifs, short clips, memes and funny captions, and we are fueling this message with a huge online and offline campaign that will bring Pucca back to win everybody’s hearts. We can’t wait to show the world what we are working on to achieve this.”