Paramount+ Outlines Rollout Plans for International Ad-Supported Offering


Paramount+ has unveiled the launch timing and pricing for its international ad-supported subscription offering, the “Basic (with ads)” plan.

The plan will roll out in April in Canada and in June in Australia, priced at $6.99 CAD and AUD, respectively, or $61.99 (AUD/CAD) per year.

After last year’s launch of the “Premium” tier in Australia, Brazil, Canada and Mexico, Paramount+ continues to expand its offering in Europe, starting with France this month. This will be followed by the U.K., Ireland, Germany, Switzerland, Austria and Italy later this year. “Premium” allows users to stream on four devices at once, experience in 4K UHD, HDR10, ​Dolby Vision & Dolby Atmos, download and watch on the go. In France, the “Premium” plan is priced at €10.99 per month or €97.99 per year.

Marco Nobili, executive VP and international general manager of Paramount+, said: “Our pricing strategy and a market-by-market approach to our offering is key to providing customers choice, flexibility and value. The ‘Premium’ tier has demonstrated great success in Canada, Australia and Latin America, and I am confident this offering will enable us to reach new subscribers in Europe, as well. As we launch ‘Basic (with ads)’ in our international markets, we can also offer our incredible content at an even more competitive price to ultimately increase our reach and expand our advertising offerings to partners. The ‘Basic’ tier allows us to continue to lead on value by providing consumers an even more affordable entertainment choice for the entire family.”

Lee Sears, president of international markets advertising sales, commented: “By introducing the ‘Basic (with ads)’ plan in Canada and Australia, we will enhance our value to our partners by enabling advertisers to buy across our global franchises, series and films through our digital platform, EyeQ, alongside the breadth of Paramount’s premium video inventory in a comprehensive and impactful way.”