Paramount Expands Partnership with Ice Cube’s Cube Vision

Paramount Global has expanded its partnership with Ice Cube and his Cube Vision production company, kicking off with a new untitled scripted project in development at Showtime Studios.

Under the first-look deal for television, Cube and Jeff Kwatinetz, COO of Cube Vision and Cube’s producing partner, will develop and executive produce projects for broadcast, cable and streaming platforms across Paramount.

The project in the works at Showtime Studios explores the cutthroat world of Hollywood through the Black experience and the depths an explosive cast of characters go in pursuit of power and the price of fame.

Paramount and Cube’s existing partnership has seen them work together on the Big3 basketball league that airs on CBS, Hip Hop Squares for VH1, alongside many music-related projects over the years, and a featured role in Teenage Mutant Ninja Turtles: Mutant Mayhem, where Cube voiced and starred in the Seth Rogan co-written film.

“Ice Cube is a bona fide powerhouse whose enduring impact on music, film, tv and sports resonates with generations of fans,” said Nina L. Diaz, president of content and CCO at Showtime/MTV Entertainment Studios. “It’s a privilege to build on our relationship with Cube Vision and continue to bring his trailblazing storytelling to audiences around the world.”

“We are excited to expand on our successful partnership with Paramount through this unique television deal,” said Cube and Kwatinetz. “This deal provides us with everything we need to bring amazing and authentic stories to television working with the best writers, showrunners, and television innovators in the entire business. We are thrilled to collaborate with Nina, Chris and the rest of the all-star Paramount Global team to build upon the great work we’ve done together.”