Paramount Australia Sets Milestone Pact with LG

Paramount Australia is bringing 10, 10 Drama, 10 Comedy and Nickelodeon to the LG Channels FAST platform in Australia.

Later this month, LG smart TV owners in Australia will be able to access live content from 10, 10 Drama, 10 Comedy and Nickelodeon without a terrestrial aerial, allowing Paramount Australia to expand its CTV advertising capabilities.

Lachlan Roach, VP of partner management and business development for streaming at Paramount Australia, said: “With the 10 IP linear feed seamlessly integrated into LG Channels, audiences are provided with immediate access to live and scheduled broadcast content, directly from their LG webOS devices. This landmark development sets a new global standard for IP content delivery and paves the way for future innovation in streaming and broadcast synergy. We have been clear in our strategy of meeting audiences where they want to watch our content, and this distribution partnership is an example of us executing on our strategy.”

Roach continued: “We are thrilled to have worked in such a collaborative and strategic fashion with LG when developing this partnership, allowing us to not only launch an Australia-first CTV IP linear distribution partnership, but deliver commercial value for a number of our group assets.”

Tony Brown, general manager of home entertainment marketing and content business at LG Electronics ANZ, added: “This partnership is a significant milestone in the evolution of TV and content viewing, not just for Australia, but globally. As a major TV manufacturer, LG is proud to be at the forefront of integrating traditional broadcasting with the modern streaming era, and we are excited to take this next step with Paramount Australia. This partnership reinforces our commitment to providing Australians with seamless access to the content they know and love, further cementing our position as one of the premium Smart TV market leaders. Driven by innovation, LG TVs are designed to be the central hub for seamless, integrated, high-quality entertainment, delivering on our Life’s Good promise.”

Beyond the launch of the IPTV linear feeds on LG Channels, Paramount Australia has secured increased visibility for its streaming services with 10 streaming and Paramount+ tile placements on the LG home page launcher bar, integration of the 10 streaming metadata feeds into LG’s webOS and more.