Paramount Australia Appoints Queensland Sales Director of Ad Sales

Helen Elliott has been appointed Queensland sales director of ad sales at Paramount Australia.

“It’s an honor to step into this role,” said Elliott. “I have tremendous respect for Kat and the commitment she showed our team and our clients, and I’m determined to continue building on that energy. With my background in regional TV and experience leading client teams across all channels, I’m passionate about fostering deeper collaboration across the Total TV ecosystem. As Paramount continues to evolve, I’m excited to bring forward-thinking, solutions-driven opportunities to our clients and help drive meaningful growth for their brands.”

Elliot will report to Nick Bower, the general manager of ad sales. She will now be responsible for leading the Queensland advertising sales team across Paramount Australia’s complete portfolio, including 10’s metro and regional broadcast, streaming and Paramount+. Elliot previously led the 10 regional sales teams as head of regional sales, Brisbane.

“My vision for our team is to think boldly, act decisively and deliver outstanding results,” added Elliot.

“Helen’s depth of experience, outstanding reputation and strong connection to the Queensland market make her the ideal leader to help guide Paramount into its next chapter,” said Bower. “I can think of no better person to continue Kat Droulers’ wonderful legacy. As our marketplace continues to evolve, consistency and continuity will be critical in helping our business, our teams, and most importantly, our clients navigate the changing media landscape. Helen’s kind-hearted values, combined with her unwavering ambition to win, create a powerful foundation for success now and into the future.”