New President of Viacom/Nickelodeon Global Consumer Products

Pamela Kaufman has been appointed to the new role of president of Viacom/Nickelodeon Global Consumer Products.

In the post, Kaufman will have global oversight of the consumer products business across Viacom Media Networks and Paramount Pictures. She will lead worldwide licensing and merchandising and provide a focus on maximizing Viacom’s portfolio of brands and iconic franchise properties, including Nickelodeon’s PAW Patrol, Teenage Mutant Ninja Turtles and SpongeBob SquarePants.

A Nickelodeon veteran, Kaufman previously served as president of consumer products and chief marketing officer for Nickelodeon, overseeing both business and franchise strategy for Nick’s multi-billion-dollar global consumer products business.

Bob Bakish, the president and CEO of Viacom, said, “Expanding and diversifying our consumer products businesses around the world is a key strategic initiative that will help drive Viacom’s future growth. The exceptional leadership and vision Pam has demonstrated at Nickelodeon make her a natural fit for this exciting new position, and her appointment will accelerate our efforts in building this important global business.”