Tuesday, December 10, 2019
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Viacom Reports International Revenue Gains


Viacom reported stronger U.S. ad revenues and gains in its international business in Q4 and fiscal 2019, as well as a return to profitability at Paramount.

“Our strong performance in the fourth quarter capped off a pivotal year for Viacom and reflects the successful execution of our strategic priorities to evolve the company for the future,” said Bob Bakish, president and CEO. “We achieved several important milestones. First, we grew domestic ad sales for the full year, driven by the continued acceleration of Advanced Marketing Solutions. We also grew full-year domestic affiliate revenue, driven by the extended reach of Viacom’s distribution across more viewing platforms. And, for the first time in four years, we returned Paramount to full-year profitability—a testament to the strength of our strategy and content slate. As we look to the future of a combined ViacomCBS, we’re thrilled with the momentum we have to create one of the world’s preeminent content companies.”

Overall revenues were largely flat at $3.4 billion in Q4, while for the year revenues slipped to $12.8 billion.

Viacom Media Networks reported Q4 revenues of $2.6 billion, including $1.2 billion from advertising and $1.3 billion in affiliate revenues. Full-year revenues were $9.8 billion. Viacom International Media Networks delivered revenue growth, benefiting from SVOD and studio production gains. On a constant currency basis, international revenue grew 2 percent for the full year and 15 percent for the quarter.

Paramount’s Q4 revenues were $851 million. For the full year, revenues rose slightly to $3.1 billion, driven by licensing—led by TV production gains—and ancillary revenues.

About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on [email protected]


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