New Co-Managing Director for Banijay Media Germany

RTL Deutschland alum Christian Nienaber has been appointed as the new co-managing director of Banijay Media Germany.

Effective in April, Nienaber will be working alongside Ingrid Langheld, longstanding managing director of Banijay Media Germany, as they jointly take charge of the agency’s business areas: House of Brands, House of Likes and House of Rights.

Nienaber joins from the TV and video analytics specialists all eyes on screens (aeos), where he served as chief commercial officer. Prior to this, he held various management positions at RTL Deutschland, RTL ZWEI and Saatchi & Saatchi.

Nienaber succeeds Daniel Durst, who joined Banijay Media Germany in April 2021.

Marcus Wolter, CEO and co-founder of Banijay Germany, commented: “Banijay Media Germany stands for innovation and strong, individually-staged brand experiences. Many thanks to Daniel, who has significantly contributed to the successful repositioning in the market and the expansion of our digital offering. Christian will continue to drive this forward in the future together with Ingrid—we warmly welcome him to Banijay Germany.”

Langheld added: “I would like to thank Daniel for the invaluable strategic support during our realignment and for the positive collaboration we’ve shared. As a result, we have created a healthy foundation for the ongoing growth of our businesses and the expansion of our customer portfolio. I am looking forward to working with Christian, a recognized industry expert whose expertise will strengthen Banijay Media Germany.”

Nienaber said: “I am thrilled to become part of the Banijay Media Germany team. Together with Ingrid and the strong team already in place, we will continue to exploit and expand the potential of the extremely successful TV brands and personalities, as well as the resulting cooperation opportunities with strong brand partners.”