Network 10 has found its new director of 10 Interactive in Christian Williams, who will continue to also serve as CBS Interactive’s Asia-Pacific programmatic trading manager.
As director of 10 Interactive, Williams will be responsible for digital sales revenue and capability, including CBS Interactive’s trading platform’s integration into 10’s systems. While leading the 10 Interactive team, Williams will report to Rod Prosser, Network 10’s chief sales officer.
Williams has been with CBS Interactive since 2014, when he joined as a revenue operations manager. Previously, Williams worked in operational roles at Showdown, a video games and entertainment publisher, and Xaxis, a programmatic and technology platform.
Prosser said: “Establishing a strong, future-focused digital sales capability is crucial to the success of Network 10’s new advertising sales team. Fortunately for us, we will be leveraging the world-leading resources, systems and technology of CBS to deliver advertisers a first-class trading experience. As someone very familiar with CBS’s sales systems and technology, Christian will make a fantastic addition to our team. With digital consumption and customer data availability increasing, Christian will be able to fast-track our digital capabilities, positioning us well for the future.”
Williams added: “10 has ambitious multiplatform content plans, opening up a lot of innovative and creative opportunities for its advertisers and under 50s audience. Having worked closely with Rod and the Network 10 team since CBS’s acquisition, I’ve seen their commitment to elevate their digital sales strategy as they look to bring their advertising sales capabilities in-house. I can’t wait to join the team and get straight into it.”