NBC Olympics & Twitter Pact for Tokyo 2020

NBC Olympics and Twitter have partnered for an innovative content collaboration ahead of Tokyo 2020 to amplify NBC Olympics’ coverage of the Games.

Together, NBC Olympics and Twitter will create a daily, original studio program live from Tokyo; a daily poll that will allow fans on Twitter to choose a live look-in to NBC’s Primetime or Primetime Plus broadcasts each night; and video highlights throughout each competition day. Beginning in February 2020, NBC Olympics will provide Twitter with pre-Games content, such as the U.S. Olympic Team Trials.

NBC Olympics will lead the sales process for the content, while Twitter will provide sales resources to give advertisers another avenue to connect to its coverage of the Games and to Twitter’s audience. All content will live on the @NBCOlympics handle, sold as Twitter in-stream sponsorships by NBC Olympics.

Gary Zenkel, president of NBC Olympics, said: “We have had a long and effective Olympic relationship with Twitter, which provides a perfect complement to our coverage and is an ideal platform for the massive social conversation that occurs during every Olympic Games. Over the last four Games, we have worked with Twitter to fuel the Olympic conversation and connect fans and brands with the cultural moments that unite the nation and the world. We are now taking that conversation to the next level by offering a daily 20-minute morning show live from Tokyo and opening a daily live window to peek into the NBC primetime broadcast.”

Kay Madati, global VP and head of content partnerships at Twitter, said: “A seminal event like the Olympics offered us the opportunity to think bigger and more robustly about how fans can engage in and around the world-class content that the NBC Olympics team will be bringing to bear. We’re excited to bring a daily live look-in to the NBC Primetime or Primetime Plus broadcasts and highlights from NBC Olympics to Twitter next summer, while also giving fans the chance to influence what they want to see in their timeline. This partnership gives us the opportunity to bring our highly-engaged audience even closer to NBC Olympics’ coverage of the action happening in Tokyo, providing more content to fuel the already electric Olympic conversation on Twitter.”