MIPTV Lines Up Industry Transformation Expert Mark Endemaño


Industry transformation expert, global studio veteran and industry consultant Mark Endemaño has been tapped to give the opening keynote at MIPTV.

The presentation entitled “Back To The Future—bridging the past and present to shape tomorrow’s TV landscape” will give insights to help navigate the current transformational period in the television landscape, demonstrating how principles that have underpinned the industry historically give the clearest indication to what may be ahead. It will build on insights outlined in AlixPartners Predictions Report 2024 titled “Appetite For Disruption” with new research.

A senior partner at the global consulting firm AlixPartners’ London Office, Endemaño previously held senior roles at Disney for more than a decade, including as general manager of media distribution at Walt Disney International and CFO of Disney’s EMEA business and played a key role in the international launch planning of Disney+. As CEO of Move AI, Endemaño led a tech company delivering next generation 3D animation with markerless motion capture software for digital content creators. He joined AlixPartners as a senior partner in the London-based practice in 2022 and co-leads the Media & Entertainment practice for EMEA.

Endemaño commented: “It’s a pivotal time for the media and entertainment industry, as digital and economic disruption continues to test business models like never before. Those businesses that come out on top will bypass the noise and harness technology in a way that incorporates lessons learned from the past. I’m delighted to return to MIPTV to share my thoughts on this and look forward to engaging in conversations on such a vital topic for our industry.”