MIPTV Introduces Buyers Exchange

This MIPTV will see the introduction of the MIP Buyers Exchange, a new service to facilitate the sales and presales process.

The MIP Buyers Exchange is a curated program meant to provide exhibitors with additional pre-scheduled buyer meetings according to their needs. The online service has been designed to complement existing schedules with additional recommended one-on-one meetings to discover and connect with a selection of qualified buyers based on pre-determined preferences.

More than 160 exhibitors have already signed up. The roster includes A+E Networks, all3media international, CAKE, CJ ENM, Keshet International, Lionsgate, NBCUniversal International, Sky Vision, Viacom International Studios, Warner Bros. International Television Distribution, ZDF Enterprises and Zee Entertainment Enterprises.

“The MIP Buyers Exchange has been developed to complement exhibitors’ schedules with additional targeted one-on-one meetings,” said Laurine Garaude, director of TV at Reed MIDEM, which organizes MIPTV. “This accelerates the process of making new contacts from different countries and genres in a fast-changing industry. Pre-arranged agendas are an integral part of Reed MIDEM’s regional content events, MIP Cancun for LatAm and MIP China in Hangzhou, and have proved very popular and effective.”