MIP CANCUN Unveils Joint Keynote Speakers


Jimena Rodríguez, Wild Sheep’s head of LatAm, and Manolo Cardona, actor, director, producer and co-founder of 11:11 Films & TV, are set to take part in a joint keynote at MIP CANCUN.

Under the theme IP Building in a Changing World, the conversation will draw on the insights, experiences and perspectives from the production figures on how IP can be originated, adapted, rejuvenated and launched amidst a transformative time for the global industry and audience.

As part of the market’s Keynote series, the session is scheduled for November 16 at 11:30  a.m. in the Moon Palace Hotel’s Cancun Theater.

Across more than two decades in the Entertainment Industry, Rodríguez’s experience spans production, distribution, marketing and exhibition. Wild Sheep Latin America was launched in March this year.

Rodríguez and Cardona recently collaborated on Wild Sheep Latin America’s first LatAm-set original, A Deadly Invitation, in which Cardona starred. The project premiered on Netflix in October.

Cardona has also starred in Netflix hits Narcos and Who Killed Sara?, among other productions. This year saw him make his directorial debut on thriller Death’s Roulette, currently streaming on Paramount+ internationally.

Cardona is co-founder of 11:11 Films & TV with brother Juancho. The pair signed a further development and production deal earlier this year with ViX. The brothers serve as executive producers and showrunners, while Manolo also stars in some of the projects within the deal.

Rodríguez said, “Over the last year or so, the market has been shifting on a global scale and leaning into more solid packaging for content. As producers, we should respond to these needs and rethink how we set up our projects in order for them to be viable and reach a worldwide audience. Exploring IP-based content, from wherever it may come, could be just the answer.”

“MIP CANCUN is where you get unrivaled insights up close,” added Maria Perez-Bellière, MIP CANCUN director. “To hear from two of the Americas’ most prolific, globally minded and multiskilled producers in the shape of Jimena and Manolo as they share their experiences and advice around all aspects of IP will be invaluable and enlightening for the MIP CANCUN community.”