Haymi Behar to Lead SPI’s International Marketing Operations

Haymi Behar has been appointed as chief marketing officer for SPI/FilmBox.

This newly created role will see Behar lead SPI’s international brand marketing efforts. He will be responsible for advancing SPI’s brand reputation across all platforms, strategic communications, media planning and buying, media relations and publicity. Before joining SPI, Behar held various leadership roles at Dogan Media.

Berk Uziyel, SPI’s CEO, said: “SPI continues to invest in valuable talent to achieve our ambitious international business goals. We are excited that Haymi is bringing his marketing and digital experience as our business is becoming increasingly global reaching over 55 million subscribers. Haymi has been a pioneer in building brands in media, his collaborative and energetic style will contribute to the brand’s reputation and our strategic growth.”