Global SVOD Revenues to Reach $127 Billion

According to Digital TV Research, global SVOD revenues will reach $127 billion by 2029, with the U.S. and China to account for half of the total.

The $127 billion is up from $107 billion in 2023.

The U.S. is expected to add $2 billion of the $20 billion extra SVOD revenues between 2023 and 2029, with Brazil, Germany, Japan and South Korea each up by $1 billion.

The six largest U.S.-based platforms are forecast to add $12 billion in SVOD revenues between 2023 and 2029, taking their combined total to $72 billion. Netflix will remain the SVOD revenue leader, with $34 billion expected by 2029—more than Disney+, Max and Paramount+ combined.

Disney+ is forecast for revenues of $14 billion, with Max at $8 billion, Amazon at $7 billion, Paramount+ at just under $7 billion and Apple TV+ at $2 billion.

Simon Murray, principal analyst at Digital TV Research, said: “The key metric for the main SVOD platforms has moved away from subscriber growth to profitability.”